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Learn the link between drug abuse and the spread of HIV infection in the United States.
Videos

Text Message

Note: [Text in Brackets] indicates scene description.

Note: Italicized font indicates text message script onscreen.

Note: Bold text indicates spoken dialogue.


:60 General Drugs/HIV TV Spot

[Opens with carefree Female 1 walking down a city sidewalk]
SFX: Street sounds
 
[Cut to a distraught Female 2 sitting down at a café table]
SFX: Café sounds
 
[Cut to Female 1]
SFX: Street sounds
SFX: Text message ring
 
[Female 1 checks message]
Text Message 2: u hear bout kim?
 
[Cut to Kim party scene]
SFX: Party sounds
 
[Cut to Female 1]
SFX: Street sounds
Female 1: What about Kim?
Text Message 1: what bout kim?
 
[Cut to Female 2]
SFX: Café sounds
SFX: Text message ring
 
[Female 2 checks message]
Text message 1: what bout kim?
 
[Cut to Kim party scene]
SFX: Party sounds
 
[Cut to Female 2, she says/types]
SFX: Café sounds
Female 2: Never mind.
Text Message 2: nvrmnd
 
[Cut to Female 1, who checks message then says/types]
SFX: Street sounds
Female 1: No, what's up?!
Text Message 1: whats up?!
 
[Cut to Female 2, who checks message then says/types]
SFX: Café sounds
Female 2: She has HIV
Text Message 2: she has HIV
 
[Cut to Female 1, who checks message then says/types]
SFX: Street sounds
Text Message 2: she has HIV
Female 1: Nuh-uh, stop playin.
Text Message 1: 4 real?
 
[Cut to Kim party scene]
SFX: Party sounds
 
[Cut to Female 2, who checks message then says/types]
SFX: Café sounds
Female 2: Yea
Text Message 2: yes!
 
[Cut to Female 1]
SFX: Street sounds
Female 1: (gasp)
Text Message 1: how?
 
[Cut to Kim party scene]
SFX: Party sounds
 
[Cut to Female 2, who checks message then says/types]
SFX: Café sounds
Female 2: We went to a party.
Text Message 2: a party
 
[cut to Female 1]
SFX: Street sounds
Female 2: .a few months ago, and
Text Message 2: months ago
Female 2: .she got high,
 
[Cut to Kim party scene- Female 2 in voiceover, Text Message 2 appears during the clip]
SFX: Party sounds
Text Message 2: she got high
Female 2 (voiceover): got stupid,
Text Message 2: she got stupid
Female 2 (voiceover): and now she has HIV.
Text Message 2: she has HIV
 
[Cut to Female 1]
SFX: Street sounds
 
[Cut to Female 2]
SFX: Café sounds
 
[Cut to Female 1]
SFX: Street sounds
 
Screen: HIV
 
[Cut to Slate 1]
Slate 1: use ur brain.
keep ur body healthy.
b drug free.
 
[Cut to slate 2]
Slate 2: A public service of the U.S. Department of Health and Human Services and this station. (top, center)
hiv.drugabuse.gov (center)
U.S. Department of Health and Human Services (bottom left)
NIDA National Institute on Drug Abuse (bottom right)
National Institutes of Health (bottom right)
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The National Institute on Drug Abuse (NIDA), is part of the National Institutes of Health (NIH), the principal biomedical and behavioral research agency of the United States Government. NIH is a component of the U.S. Department of Health and Human Services.